Pedro Verdades

> whoami

Pedro Verdades.

Based in Portugal, enjoying life with little to no stress.

Fan of nature, martial arts, finance and a good beer with the homies.

Six years taking crypto infrastructure to market. Social-led, from zero to scale.

lisbon · remote · en / pt / es

> ls writing/

2026-10-09 Building a category from scratch for DeFi liquidity How Turtle built the liquidity distribution category from a two-person team. Four eras, every number linked.
2026-10-08 How I'd launch an institutional DeFi brand again The Hare launch, step by step. What we did, why, and what I'd keep next time.

> stats turtle --since=2024-08

> cat career.log

2026-10 → now Hare marketing The credit desk for onchain finance, by GSR. Took the brand from no name to a public launch at DAS Asia on 7 October 2026.
2024-08 → now Turtle head of marketing Joined a two-person team. Social, GTM and community, end to end.
2023-07 → 2024-12 Tagus Labs growth Social and growth across portfolio brands: Ankr, Davos, Staking Circle.
2023-05 → 2024-06 InceptionLRT growth, co-founder level Owned GTM, social and positioning. Led the $2.5M raise.
2021-11 → 2023-07 APR Marketing co-founder SMM strategy across all agency clients. Built and ran the team, scaled to 34.
2021-05 → 2022-09 YAY Network marketing & growth lead All marketing, social and GTM for the launchpad.

> contact

All things money is about to mean crypto. Early to the frontier, first to market.